Articles + Guides

Get Effective: Make Famous Ads

Get Effective: Make Famous Ads

Great brand chase fame: the correlation with awareness and sales is clear. So what role do famous ads play? Check out Creative...

Mark Ritson / Video on Ad Effectiveness (Effies)

This is worth a watch as a compendium of what works - based on EFFIE case studies. • Diagnosis: Get the Facts Don't just guess....

AD Effective Refreshers / 1 / The Sell

AD Effective Refreshers / 1 / The Sell

Why Research Can Pay Off When the Clock is Ticking

Why Research Can Pay Off When the Clock is Ticking

In the high-pressure world of marketing and advertising, the clock is always ticking. Sometimes it's ticking so loud, you feel...

Less is More: The benefits of simple storytelling in TV Ads

Less is More: The benefits of simple storytelling in TV Ads

In the advertising world, one truth is often acknowledged but regularly overlooked: with the shrinking timelines of ad spots...

Emotion-Driven Branding: Leveraging Neuroscience for Memorable TV Ads

Emotion-Driven Branding: Leveraging Neuroscience for Memorable TV Ads

The Emotional Core of Advertising Success As you pause to consider the advances in ad effectiveness, focus on a concept that's...

9 Feb 2024

TV Advertising in the Social Media Era: Key Strategies for Engagement

TV Advertising in the Social Media Era: Key Strategies for Engagement

The Ad Balancing Act: Fusing Freshness with Familiarity The landscape of advertising is constantly evolving, and with it, the...

8 Feb 2024

Targeting Category Entry Points for More Effective TV Advertising

Targeting Category Entry Points for More Effective TV Advertising

As brands look to make every advertising dollar count, a key strategy is enhancing relevance by aligning creative with the right...

The Decline of Long-Term Advertising Effectiveness: Combatting Short-Termism

The Decline of Long-Term Advertising Effectiveness: Combatting Short-Termism

The Current State of Advertising Effectiveness As a creative pre-testing firm, we closely track trends in advertising...

The Art and Science of Pre-testing Ad Concepts

The Art and Science of Pre-testing Ad Concepts

Overview In the fast-paced advertising world and complex media landscape, crafting messages that truly connect with audiences is...

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